Max Sound Corporation (MAXD)

[Urbanlegend]

Regarding the Engineered Architecture case, and Attia's employment contract with Google X, here's an extract from:

http://www.theverge.com/2015/2/17/8048779/google-x-eli-attia-lawsuit-flux-architecture

What was the goal of Project Genie? According to Attia, the goal was to simply translate the Engineered Architecture system into software. Through his lawyers, Attia quotes Teller saying, "[Eli] invented the technology, and he's here to translate his brain into software." Attia didn't have the software expertise or business infrastructure to make Engineered Architecture into a successful software product, so he looked to Google X to provide it. Given his considerable fame as an architect, he expected to be calling the shots on the architecture side.


Google and Flux haven’t filed any legal answer to Attia’s complaint, but the team seems to have viewed Genie differently, with Attia’s tools as just one of many avenues to follow. (Google X declined to comment.) Even though he had been part of Genie from its earliest stages, Attia's employment documents describe him as just a consultant, and Genie had another architect, Michelle Kaufmann, on board from the beginning. Attia may have been crucial to the initial vision — or, more likely, crucial to convincing Google brass to fund the project — but the final product seems to have expanded beyond the work of designing buildings. Like any speculative startup project, Genie had to be more agile than that, grasping for a way to translate good tools and a disruptable industry into a workable business model.