$NGTF TARRYTOWN, NY--(Marketwired - Apr 20, 2017) - NightFood Holdings, Inc. ( OTCQB : NGTF ), a fully reporting "better-for-you" snack company, announced it is negotiating an engagement with a leading E-commerce agency to establish a profitable and scalable online marketing campaign for the Company's line of snacks.
The total US snack market is approximately $120 billion, and 44% of that occurs in the evening or late evening, representing a total consumer spend of over $1 billion weekly on nighttime snacks.
Information Resources, Inc. (IRI), a leading consumer packaged goods research firm, has predicted that online sales of snacks will see substantial growth in the next five years. They expect E-Commerce to comprise 5.5% of total snack sales by 2022. Currently, under 1% of snacks are purchased online, representing an increase of 588%.
