Celsius Holdings Inc (CELH)

[Altitrade Partners]

The uplisting to NASDAQ is old news. Gerry David tipped his hand at the LD Micro Conference in December when he said.

"My name is Gerry David; I’m the Chief Executive Officer of Celsius Holdings. I’d really like to thank you for all taking your time today to be here. We’re going to take the next 20, 25 minutes and give you a brief overview of our Company and where we’re headed. First of all, I’m going to skip all the Safe Harbor information. We’re a public company; we’re currently traded on the OTCQX. We did file our Form 10 and have other plans in the future to move up."

There are only two things that matter right now.

1.) First quarter financial results, and
2.) The selection of the new CEO

At this point, growth is beginning to show signs of slowing and that could spell trouble if they don't post some significant Q1 numbers. They've got a very easy number to beat in that Q1 of 2016 revenues were only $3.7M.

In our opinion, any number less than $7M will be a disappointment.

The Board of Directors have some big shoes to fill in finding a replacement for Gerry David.

Anyone with less than Rockstar credentials in the CPG industry could cause investors to become concerned about the execution of the strategic marketing plan.

Don't let anyone tell you otherwise. Everything rests on those two outcomes. The rest is relatively insignificant at this point.