Actually that's not how the market works. When shares are traded, the money doesn't go to the company, it goes to a market maker, or another trader. The only time the company benefits from the trades of shares is when they file the appropriate form with the SEC to dump shares into the market, (That which currently the SEC would not allow Dan to do,) Or when the company converts notes for a debt holder in which case the company was already paid, and it's the toxic debt holder that benefits from the proceeds of the trade.
Glad I could clear that up for you!
"Who ever said money can't buy happiness, clearly didn't have enough"-Robert Deniro