We'll see. It's that kind of math that made for my ~50% Q4 miss.
Don't get me wrong. I think Aspen Pure Probiotics has the most upside of any product in our stable but I think it's gonna take more than one year and a single account (Walgreens) to become to the highest revenue producer in our lineup.
Run-rates, gross revs, and net revs are totally different animals. My projection may be conservative, hopefully it is, but it's based on the only thing that matters: net revenues.
Run-rates and 60% gross margins sound great but I'm waiting for reality on what Walgreens slotting fees do to the net margins.