NewAge Inc (fka NBEVQ) (NBEVQ)

[NewJerichoMan]

Estimated Coco Libre P/S Acquisition Ratio 2

Gonna update this based on new info. I'm in NYC, home to a certain Greek orange juice brand, and I'm a very charismatic guy (in real life ). NYC is the ultimate "It's not what you know, but who you know" city. Connection leads to connection and the beverage industry is pretty small, even when they're on opposite coasts.

Long story, short. Coco's TTM is $15M (rounding). The high water mark was $20M but there were some bumps in the road. Their loss, our gain.

Previously, I utilized $6M based on the Roth Conference slide. Now I'm going with $15M. Given the apparent ubiquity of their products (WS Pirate found it, DC Dude found it, outofplano found it, I found it), this feels like a comfortable projection.