Boomtown

[Robertscott]

$UPPR has tapped the talent that led Mike's Hard Lemonade to the $600M revenue-generator it is today. This team includes former chief financial officer (CFO) of Mike's Hard Lemonade U.S., Feza Sanigok, now serving as CEO and interim CFO, as well as former brand executive, Chris Pfeifer, who has taken on the roles of chief operating officer (COO) and chief marketing officer (CMO) at Upper Street. Aside from a deep understanding of progressive beverages, Sanigok and Pfeifer bring with them the proven promotional strategies that put Mike's on the map and fueled its unstoppable journey.