As written before, they first have to reach the requirements for an uplist in terms of market capitalization, revenues, price per share etc. Before, they can not do anything. And according to my estimation they will reach NASDAQ level in 2018. And then they can start the uplist procedure. But once they are on this level, they will have a total different awareness by investors, analysts and of course also in the market at their customers and competitors! See the NASDAQ listing requirements here: https://listingcenter.nasdaq.com/assets/initialguide.pdf
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