Pulse Beverage Corp. (fka PLSB)

[TradeSmart.ai]

***$PLSB HERE'S WHAT I FOUND***

I did not find $PLSB products at 2 Walmarts 3 Walgreens 2 7/11s and 2 Publixs...HOWEVER. It hasn't been PR'ed yet that they are even distributing to South Florida, I just wanted to see if I could find it and surprise everyone ;]

Now to the DD...

First of all we all know $PLSB has a MorningStar rating of 4 Stars which is absolutely excellent for any pennystock. We're also on the OTCQB



We also have a nice Share structure:

Share Structure
Market Value $1,367,400 a/o Apr 05, 2017
Authorized Shares 500,000,000 a/o Mar 31, 2017
Outstanding Shares 170,924,980 a/o Mar 31, 2017
Float 147,937,360 a/o Mar 31, 2017

Now to the juicy stuff





From the Last 10Q I found this:

We introduced Natural Cabana® Lemonade in 2012 and since then have developed a multi-national comprehensive distribution system in 47 States, Canada, Mexico, and China. This year we began eliminating a number of weaker, non-performing and slow-paying distributors and now have approximately 70 distributors and 20 wholesalers. This was a strategic decision as we moved our sales model concentration from direct store delivery through distributors to warehouse direct to retail which has led to reductions in overhead associated with direct store delivery distributors.

Some of the more notable regional and national grocery and convenience chain stores are: Albertsons/Safeway/Tom Thumb Markets, Walmart, Kroger/King Soopers/City Markets, Stater Bros, Food Max, Houchens/IGA/IGA Express/IGA Cross Roads, Kmart, 7-Eleven, United C-stores, Weis Markets, King Kullen, Dierbergs Markets, Hy-Vee Supermarket, WinCo Foods, Price Less Markets, Gristede’s Foods, Toot n Totem and Travel America.

Also this:

During YTD-2016 gross revenues, on sale of 37,226 cases (YTD-2015 – 33,186 cases) of Natural Cabana® Coconut Water, increased by $25,838 to $405,169 (YTD-2015 - $379,331). During the year we introduced a smaller 11.2oz six-pack coconut water which some big box retailers find easier to sell; this should increase net sales during the remainder of 2016.


From the 10K in March 2016 I found the following:

Expansion into Mexico:

We secured an agreement with an established Mexico distributor, Café El Marino, to distribute Natural Cabana® Coconut Water and have sold our first shipment of 7,500 24pack cases.

Our Mexico operations are headed by Carlos Villarreal. Mr. Villarreal was responsible for the Mexico introduction and distribution of Monster Energy Drink® in 2004 and led the expansion across all of Mexico up until June, 2010. Mr. Villarreal has worked with leading brands such as Dr. Pepper Snapple and Miller, among others, in their entry/distribution strategies. He has also served as a Director for Anheuser-Busch and for Grupo Modelo (Corona) in the U.S. and Mexico.

We plan to produce Natural Cabana® Lemonades/Limeades (known as “Limonada”) for the Mexico market in a 16.9oz glass “PULSE bottle” format.


Expansion into China:

In September, 2015 we began shipping Natural Cabana Lemonade/Limeade to China through Nantong King Food Co. (“Nantong King”), a member of the Beijing Rosa International Trading Company, based out of Nantong City, 50 miles north of the Port of Shanghai. Nantong King re-ordered in December, 2015.



Now while we think about possibly getting acquired due to our immense expansion, here are some notable past Industry related acquisitions:

Monster Beverage Corporation – In 2014, Coca Cola purchased a 16.7% stake in Monster for $2.15 billion. Monster’s sales over the last 12 months were more than $2.6 billion.

VOSS Water® - slightly more than a 50% interest was sold for $105 million to the Reignwood Group (the parent company of Red Bull China). Voss’s sales increased by 25% in 2015 to $77.5 million.

Vita Coco® - a 25% interest was sold for $165 million resulting in a valuation of $660 million. Vita Coco’s sales increased 31% in 2014 to $421 million.

Sweet Leaf Tea® and Tradewinds brands – Nestle purchased these brands for $100 million when sales were $53 million in 2010.

SUJA Juice - In 2015, Coca Cola invested $90 million for a 30% stake and the merchant banking arm of Goldman Sachs also agreed to pay $60 million for a 20% interest which places a value of $300 million. Sales were $42 million in 2014 and sales are projected to be more than $70 million for 2015.

Bai Brands - Dr Pepper Snapple has invested $15 million for a 3% interest which places a value of $500 million on the brand. Bai brands was projecting sales of $125 million for 2015.

Vitamin Water® - Coca-Cola® purchased Vitamin Water® for a reported $4.1 billion when they were selling approximately 10 million cases per year and had approximately $200 million in sales.

SOBE® - Pepsi-Cola® purchased SOBE® for a reported $378 million when they were selling approximately 3 million cases per year and had approximately $60 million in sales.

FUZE® - Coca-Cola® purchased FUZE® for a reported $300 million when FUZE®, at the time, was selling approximately 7 million cases per year and had approximately $140m in sales.

Arizona Iced Tea® - turned down an offer from Coca-Cola® for $2.1 billion. At the time of the offer, Arizona Iced Tea® was selling approximately 25 million cases per year and $500m in sales.



$PLSB'S growth strategy includes:

Expanding our US distribution reach in order to service national chain stores

Expanding our brands in Canada to include Coconut Water and PULSE

Rolling out our national sales strategy in Mexico with our Natural Cabana® Coconut Water first followed by a 16.9oz version of our Lemonade/Limeade called “Limonada”

Increase awareness of our Natural Cabana® Coconut Water brand in the United States, Canada and Mexico

Successfully re-introducing PULSE® Heart & Body Health functional beverage

Introducing our new 16.9oz Lemonade/Limeade in a glass bottle under the control brand concept

Securing additional chain, convenience and key account store listings for all our brands nationwide and internationally

Increasing our direct-to-consumer online shopping

Focusing on full service Class “A” distributors

Establishing our own Southern California distributorship

Focusing on placing our products in produce, natural and cold sets as opposed to the grocery isles

Completing a strategic acquisition of a successful emerging “good-for-you” beverage brand

Introducing a beverage that will compete in the energy drink marketplace

Completing the development of a third branded product that will compete in an additional segment of the beverage market

Obtain a NASDAQ or NYSE MKT listing


It should be noted that after the 10K came out the price went from .06 to .20 in two months


Orders tripled month over month:

3X revenue ÷ OS = .05 stock today.

$PLSB ~ More sales = more revenues!

Below are just some of the websites currently selling our brands:

https://www.actionbeverage.com/search-results-page/cabana
https://www.amazon.com/dp/B017BXIGY0/ref=cm_cr_ryp_prd_ttl_sol_0
https://www.amazon.com/Natural-Cabana-Lemonade-Tropical-Mango/dp/B017AA9BSE
https://www.amazon.com/Natural-Cabana-Lemonade-Strawberry-Pack/dp/B017AA5BKG
https://www.marcheleos.com/catalogsearch/result/?q=cabana
https://www.walmart.com/search/?cat_id=976759_976782_1001321&query=%22natural+cabana%22#searchProductResult
https://www.heb.com/search/product-results?Ntt=Natural+Cabana&q=Natural+Cabana
http://www.pbwc.ca/cabana.html
https://www.sendiks.com/shop#!/?n=beverages&q=cabana
http://texas-wholesale.com/search.php?keyword=cabana&model=1
http://www.standardsalescompanylp.com/brand/cabana-lemonades/

I won't get into the latest expansion news as I believe one of the stickies already covers that, but to make things short we've expanded into 750+ stores in the last 9 months in 5 states. In addition we of course have all the 7/11's in Canada covered in addition to other overseas locations.

While we're talking about all of this, how about that Strategic partnership they mentioned?

A strategic partner which could be Coca Cola or Pepsi I mean given that they are already using them for regional and international distribution?

We currently develop, produce, market, sell and distribute our brands through our strategic regional and international distribution system, which includes over 85% Class “A” distributors and wholesalers such as Sysco, The Sygma Network, UNFI and distributors for Anheuser Busch, Miller Coors, Pepsi, Coca-Cola, RC/7-Up and Cadbury Schweppes.

Hmmm.....