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Alias Born 05/26/2011

Re: None

Wednesday, 04/05/2017 7:39:34 PM

Wednesday, April 05, 2017 7:39:34 PM

Post# of 80867
You are correct. We don't know the terms of the agreement, but if it cost us one dollar, I am opposed to it. I am opposed to ANY "Celebrity / Athlete" endorsements which cost shareholders even one dollar. Why? Because it is impossible to measure the return on investment for any endorsement. How can one tell if any increase in sales are attributable to any given endorsement? You simply can't.

Trust me, if you make a good enough product the athlete's will come flocking to you and deals can be had for far more favorable terms than what has been done in the past. But in any case...................Mountaineering? Are you serious? What's next? Competitive Study Groups? Hot Air Balloon Racing?

What a waste.