So, just to elaborate - a certain company - XYZ - currently makes a product - PABC - out of material X. Now company XYZ can make the same product - PABC - but better, out of material Electriplast. Company XYZ knows this, but is slow to make the transition. Doug and Integral Technologies is now dealing with the road blocks inside Company XYZ to get them to shift into using Electiplast. Again, this is not the same as saying that nobody wants to use Electriplast. My understanding from the telephone conference is that there are several such companies.
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