Thursday, March 23, 2017 12:56:20 PM
Tablets are still selling, but at commodity prices...!
'Clearance sale' shows Apple's iPad is over. It's done
Cheaper or more sophisticated? Cupertino does neither
The trend has been apparent for some time, with iPad sales peaking in 2013. The iPad business is now roughly half of what it was.
[The last couple of paragraphs says it all:]
And if Apple thinks price cuts can help, it may be whistling. Amazon is flogging its new 8-inch display Fire HD for £89.99 and last year's 10-inch model for as little as £134.98. Both come with 30 days of Prime. Tesco will flog you a superior Asus for under £200. And that's still a lot for a glorified picture frame.
If Apple wants to revive the tablet division, it could start taking those upscale creative types seriously: rethink the user interface, taking it beyond the simplistic design it's always had, and improve the wretched Apple keyboard. That alone put this punter off. As it is, Apple is stranded between two polarities: the iPad is too expensive to be a ubiquitous picture frame, and not sophisticated enough to be a productivity computer.
http://www.theregister.co.uk/2017/03/23/clearance_sale_shows_the_ipad_is_over_its_done/
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