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Wednesday, 03/22/2017 10:26:18 AM

Wednesday, March 22, 2017 10:26:18 AM

Post# of 58838
This is called "branding".

When people see the "swoosh" emblem on a pair of running shoes they immediately identify Nike as the maker of those shoes - which leads to confidence of a quality-made shoe.

As APDN is used in more and more products, manufacturers will need to certify their products with an easily identifiable mark. CertainT is that mark.

That will be our brand going forward.

You may not think that it's a big deal now, but this is an important step for our relationships with big manufacturers.

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