$ISBG Besado set for national media blitz with Sirius XM Radio launch ISBG
Mar 20, 2017
OTC Disclosure & News Service
LAS VEGAS, March 20, 2017 (GLOBE NEWSWIRE) -- International Spirit and Beverage Group Inc., (a Nevada Corporation) (OTCPK:ISBG) is pleased to announce that it has signed an agreement with Sirius XM Satellite Radio (NYSE:SIRI) to create brand awareness for the newly launched website www.besadotequila.com for Besado Platinum Tequila™. Known as the "Forbidden Tequila," Besado has a unique, botanically infused blend of aphrodisiac herbs of Maca, Damiana and Ginseng.
Now that the company has binding agreements with Park Street (www.parkstreet.com) and Passion Spirits (www.passionspirits.com) finalized as of last week for its Besado Platinum Tequila™, the next step was identifying a nationally syndicated media outlet that would match the targeted demographic for Besado, which Sirius XM Radio achieves flawlessly. With the new agreement in place, our product will be showcased on a national stage during the height of the NCAA March Madness festivities, along with live reads on The Jenny McCarthy Show as well as by Jim Norton and Sam Roberts. After many months in the planning stages, this relationship will now bring our business model into focus and allow the company objectives to be achieved.
The company believes that the new marketing agreement will greatly expand its present reach and help bring the exposure needed to capture such markets as California, Georgia, Illinois, Arizona and Colorado. Besado was already available Texas, Florida, Louisiana, New York, Maryland and New Jersey. Park Street brings to ISBG the tools required and the tangible support services necessary to deliver Besado directly to the consumer with innovative solutions and exceptional service, on a much larger scale than the company was able to reach previously. Passion Spirits provides the online platform needed to deliver our world class beverage to the consumer’s doorstep with the click of a few buttons. With the launch of the online store being ahead of schedule, consumers will have that luxury beginning today.
“According to market data, at the end of the most recent quarter, Sirius XM Radio had over 31 million paid subscribers,” said ISBG Chairman and President, Alonzo Pierce. “McCarthy’s ‘Dirty, Sexy, Funny’ show is cutting edge, product-relevant and reaches a target audience that perfectly aligns with our marketing goals. The alcohol industry hit $5 trillion in sales last year. With the execution of this agreement with Sirius Radio, the final piece of the puzzle is now in place to tap into this hugely lucrative market sector and should provide shareholders the opportunity to see record setting revenues in 2017 and beyond.”
The partnership begins today as :30 Besado spots will begin running on “Dirty, Sexy, Funny” on a regular basis. The McCarthy show airs weekdays from 10:00 a.m. to noon on STARS.
“Besado’s amazing flavor profile and disruptive packaging gets people talking–just like Jenny McCarthy does on her show,” said Terry Williams, CEO of International Spirit and Beverage Group. “She says what’s on her mind and really doesn’t care what people think–that’s the ‘in your face’ attitude we are looking for in a marketing partner for our Besado Platinum Tequila™.”
With the on air advertising now finalized, International Spirit and Beverage Group is now, having stock already in place in over 100 brick and mortar stores in addition to the online platform in Passion Spirits, poised to effectively harness its share of this massive market for our unique, and downright sexy Tequila product.
As referenced in previous press releases, the agreements now in place will allow us to meet or exceed our revenue projections of $2-3 million USD in 2017, with a ramping up of revenues in 2018 to $10M USD. We want to thank our loyal shareholders for their patience and commitment to the company, and we hope that today’s news clarifies the painstaking process of coordinating the many moving parts needed to arrive at this moment in our history. We look forward to sharing more positive developments occurring for the company with our shareholders as well as prospective shareholders, in the very near future.
About ISBG: ISBG is a Nevada-based alcoholic beverage company specializing in the development, marketing and global sales of innovative wine and spirits brands. The Company's expertise lies in the strategic development and aggressive early growth of its brands and establishing these brands as viable and profitable. ISBG intends to build its own brands while seeking out individual acquisition candidates to continue to develop its pipeline of new brands into the ISBG portfolio. For more information visit: www.isbg.global
About Park Street: Park Street is a technologically driven provider of alcoholic beverage importing, back-office, and enterprise resource planning solutions. Services include, among others, logistics management, order fulfillment, regulatory compliance, accounting, distributor customer service, data management, working capital, and more. Founded in 2003, Park Street serves hundreds of brands from the United States and around the world. For more information visit: www.parkstreet.com
Forward Looking Statements: This press release may contain forward-looking statements that involve risks and uncertainties. These statements relate to future events or our future financial performance. In some cases, you can identify forward-looking statements by terminology including "could", "may", "will", "should", "expect", "plan", "anticipate", "believe", "estimate", "predict", "potential" and the negative of these terms or other comparable terminology. While these forward-looking statements, and any assumptions upon which they are based, are made in good faith and reflect our current judgment regarding the direction of our business, actual results will almost always vary, sometimes materially, from any estimates, predictions, projections, assumptions or other future performance suggested in this report. Except as required by applicable law, we do not intend to update any of the forward-looking statements so as to conform these statements to actual results. Investors should refer to the risks disclosed in the Company's reports filed from time to time with the Securities and Exchange Commission and available at www.sec.gov.
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