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Re: 9754LB851 post# 6681

Thursday, 03/16/2017 12:19:55 PM

Thursday, March 16, 2017 12:19:55 PM

Post# of 59777
interesting on aluminum....

i dont drink cans either, but more from taste....still think the old Coke bottles were the best (but dont drink soda any more)

As a note on that front - the markets on their competitor Monster products are HUGE, hard for me to fathom as not what I drink so lots of upside there as well if all goes well.

It would be good to get a sense from company when ready on the specialty coffee market scale.

A 2012 figure from Specialty Coffee Association

The retail value of the U.S. coffee market is estimated at $30-32 billion dollars, with specialty comprising
approximately a 37% volume share but nearly 50% value share.


and in 2015

The retail value of the U.S. coffee market is estimated to be $48 billion dollars with specialty comprising approximately 55% value share.

Can Elev8 penetrate and secure a lasting footprint in this segment? We shall see but clearly the market is there - and if successful the ability to catch on and grw exponentially is UuGE :)


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