That means Fasstcat's math was right, but he was using a bad factor.
Unfortunately, the 10,000+ magazines means issues available, not titles (e.g., if I have 3 Sports Illustrated magazines on my coffee table, I have 3 issues of one title). From their blog linked below, as of January 2016, they said they worked with 900 different magazine titles.
So, if all 900 titles were published to the minimum 3 newsstands for 12 months, $180 x 900 x 12 = $1.944M / year. If all 900 were published to all 8 newsstands for 12 months, $480 x 900 x 12 = $5.184M /year.
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