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$ISBG Business Description



Overview

International Spirits and Beverage Group (ISBG), is an authorized federal importer, licensor and marketer of alcoholic beverages. ISBG is undergoing the process of growing its holdings and brands through events, concerts and celebrity driven venues to globally advance growth. The company is in the process to up-list following the necessary reporting requirements and audit.


Industry Overview

The global alcoholic beverage market has been fragmented by the regional dominance of local products and the strength of local brands. We believe that due to the convergence of national markets and urbanization, the traditional consumption pattern of spirits has altered and several new brands have developed to exploit the changing nature of alcoholic beverage consumption


Marketing Overview


ISBG intends to promote and market the brands through a combination of traditional distribution agreements with the major alcoholic beverage distribution throughout the world, and through product placement and electronic dance events, concerts, radio, nightclubs, restaurants, TV and feature films and celebrity endorsements. ISBG intends to reach goals by understanding and adapting to changing market trends in the alcoholic beverage industry

http://www.isbg.global/