Getting exactly what you planned for is basically a non-event for your brain activity. Seeing the fruits of your labor should be satisfying. It should motivate people to continue on the path that they are on. Unfortunately, it doesn’t do much for our feelings if we are already planning on something. We need a bigger hit of adrenaline or dopamine to get a bigger fix every time for the same emotional response. This can cause us to increase our risk and use forms of speculation to get that response
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