$HIPH the company is in negotiations to distribute/produce a new line of CBD infused in perfect 7.3 pH water. CBD is a non-psychoactive byproduct of the hemp plant, widely believed to have numerous health benefits.
CEO Zack Davis, who, like the company founder, called the CBD water initiative, "the first phase of a long-term, multi-faceted expansion initiative designed to create a diversified portfolio of healthy water brands to co-exist under our parent, American Premium Water." While he was quick to add that CBD water is only part of the product mix, it is a vital component.