Amazon.com Inc (AMZN)

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SUPPLY CHAIN STRATEGIES

The growing food-delivery market is getting a whopper-sized participant. McDonald's Corp. is testing home delivery in the U.S. and Europe, the WSJ's Julie Jargon reports, as the fast-food chain looks to meet its customers where more of them like to eat -- at home. The move is part of a broader strategic overhaul the company is undertaking, a response to a downturn in its business that will include returning to its fast-food roots. It's embracing new trends, however, by building on the rush toward food-delivery services that's being fueled by mobile commerce and increasingly sophisticated distribution operators. McDonald's says it's vast network carries a big advantage: About 75% of the U.S. population in its top five markets live within 3 miles of a McDonald's, the company says, allowing the company to give its customers what they want -- food that's fast and cheap.

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