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Re: Jay Arr post# 27621

Sunday, 02/26/2017 1:14:13 PM

Sunday, February 26, 2017 1:14:13 PM

Post# of 35337
Correct, the video is from 2015. I saw it at that annual meeting also. It's a promo to advertise the need that Cura myCadian addresses.

When Kaplan first came aboard, at a prior annual, he described his approach to marketing a new product. He said he starts selling the product to potential customers quite a bit in advance of actual launch in order to judge anticipated market reaction. He begins doing this once he's pretty much convinced the product's likely to be commercialized, but warns his audience it's still in development at the time they speak.

So he's likely been using this video in presentations since 2015 for the launch expected this quarter in 2017.

Ubetcha, thanks very much for providing the link.

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