Wednesday, February 22, 2017 6:59:24 PM
national television interview
(Exerpt from ADVT Feb 13, 2017 PRESS ANNOUNCEMENT)
Marketing has been a key focus with each product Swartz has rolled out, and he says his efforts get easier as the brand gains traction. “We are starting a new internet, marketing and media strategy for this launch,” Swartz elaborated. “We have been in communication with a national television producer that is interested in showcasing our company, products, and business model. We are soon to announce a celebrity endorsement. Our manufacturing processes, machinery, and inventory are now at a level where I feel comfortable inviting them in for an interview. I wouldn’t exactly say opportunities like this make things easier, but earned media does help get exposure.” Swartz ended by saying that there was more to come and that synergy is always at the top of his mind.
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