NewAge Inc (fka NBEVQ) (NBEVQ)

[NewJerichoMan]

Love it! The plan is working.

From BDW's latest interview with Wall Street Analyzer, answering a question about recent distribution agreements:

"I would say also, we’ve been leveraging those relationships. Our scale. Our relevance. And our influence in these growth categories, which is all we compete in, with a healthy portfolio of beverages, and because we’re kind of unique in just that sweet spot, we’ve been gaining lots of new distribution with major key accounts and big box stores, major regional accounts like Ahold (owns Giant), ATB, and others. And now major convenience store outlets because we’re the first ever, at least with one of our products, organic, shelf-stable, with no refrigeration required, with 9-months of shelf life in our Kombucha product that really opens up all the down-the-street national distribution and convenience store distribution for us. We’re really the first kombucha brand that is penetrating that channel. But all in, you know I would say it’s, across different brands, kind of recently, been a low of 5,000 to a high 20,000 outlets, that have agreed, in addition to what we had before, to come into the fold that we’ll be executing over the next six months to effectuate full distribution across all those points of sale."

Cross-selling across our growing national distribution network can be a beautiful, multiplicative thing.