Nos. 1, 2 and 3 reply. We bought Bucha for $900K. We bought Xing for $20M. On the backs of those two acquisitions, we went from pennies to the Nasdaq. It remains to be seen what Marley is going to cost us. But that's 3 acquisitions in less than a year.
Your opinion does not comport with reality.
It's an absolute perfect time in this sector to have an entire portfolio of only "better-for-you" products. $400M sounds like a big number when you're staring at a run-rate of $70M (probably $80M after Xing/House Brand/Circle K deal) and would impute a growth rate of 125% per annum (based on the $80M number). But if cross-selling takes hold throughout the entire distribution network (25K outlets nationally) then the math isn't that daunting.