Here's what I'm watching for in 2017 for EXOL:
-Long term continued growth in revenue, quarter by quarter, of the EXO brand. Remember, 2016 was EXO's first year and they've seen excellent stable growth in revenue and brand presence thus far
-With the increased revenue I hope to see profitability in the company as well. At the pace EXO brand is moving I think this is possible this year.
-Completed conversion of the 7,000,000 shares issued February 7th, 2017. With last week's volume I suspect this is nearing an end. No more convertible notes issued is important too
-Increase in product offerings--especially in the patterns/colorways that make EXO stand out from competitors. EXO would also benefit from expanding their Amazon Store product offerings as right now it appears they have only 4 items listed, This could happen at any point.
-Acquisition of the "Chestee" product created by EXOL's PR Manager...either as part of the EXO brand or as its own brand under EXOL. This product is unlike any others offered by competitors and is patent-pending. Acquiring this product would drive revenue further & would set EXOL even further apart from the rest. This could happen at any point.
-Becoming a sponsor for a major Crossfit/Weightlifting event such as the Crossfit Games
-More high-profile endorsements and ambassadors for the company--expect to see this soon.
-Further expansion into international markets as planned for Q3 2017
-Early 2018 expansion into Asia
-I could care less for the Pizza Fusion part of EXOL...I think the companies efforts are better used towards the EXO brand..that's where the real potential is. So I wouldn't be unhappy if they did nothing with that side of the business besides maintain it as a source of revenue.
To sum it up..
Long term: Watching for increasing revenue and ending of convertibles--obtaining profitability.
Short term: Expanding EXO brand presence & products to compete with other major players like Rehband, Rogue, etc.
I don't view $EXOL as a stock to flip. I view it similar to GIG* which is slowly making its way to the top by means of good product/service, legitimate/reliable management, increasing revenue and various routes to take to expand.
$EXOL
