Hangover Joe's Holding Corp. (fka HJOE)

[elbiatcho1]

I rather watch # that are following

Which is a terrible metric to watch and is one of the biggest mistakes in assuming a large amount of followers = success.

Follower count simply isn’t a good measure of Twitter success. Here’s why:

Most followers don’t really follow you. I hope I’m not bursting your bubble, but clicking that follow button doesn’t mean someone cares about you or your business. It doesn’t mean they’re reading your tweets. It doesn’t mean they’ll ever click your links. Many people follow thousands, if not tens of thousands of people. It is impossible to read that many tweets. If they’ve never engaged with you it’s probably because they’re not paying attention.

It’s too easy to game. You can see the extreme example of this above, but anyone can fall victim to this trap. If all you care about are followers you set up the wrong incentives for yourself (or your business). Want more followers quickly? Follow people, or have a Twitter contest, or create a method that makes people follow your account when they sign up for your service. You may want to do all of these things, but the reason shouldn’t be solely about getting followers.

Why It’s Natural to Think Likes and Followers Are Important

We all fall into the trap of thinking more is better, and to an extent, it’s true; there are some benefits to having more likes and followers. For example, people tend to follow accounts that have large followings simply because they want to be a part of the crowd. By this logic, you could gain new, real followers just because your numbers are impressive. Along similar lines, if you tweet a message to 1,000,000 followers, even if those followers aren’t loyal to your brand, at least some of them are going to respond or take action.

However, this logic doesn’t illustrate the entire picture. The main reason for this is that the number of likes and followers you have does not directly correlate with any measurable value. Your likes don’t correspond to a line of revenue, nor do they correspond to a level of brand awareness, since many of those likes may be from indifferent users. The truth is, the number of followers you have is nowhere near as important as the type of followers you have.

No wonder the company is performing poorly.