Jane:A reminder-Pulse is a very, very mature company.
It is not a start-up!
PLSB is simply a re-incarnation of Vancol Industries, DBA as Beverage Express, that Yates ran in the 1990s and bankrupted in 2005. The business operating model and product lines are pretty much the same. In October, 1999, the FDA warned Yates about his "false and misleading" claims that Vanco's products were: anticancer, antibacterial, antidepressant, antiviral, antifungal, anti-inflammatory, antiallergy, and antiseptic.
And, don't forget that Baxter introduced PULSE Water + Nutrients in May, 2002 -- 15 years is a long time for a product to "mature", don't you think?