Data is now one of the primary assets companies are after in an M&A, in some cases more so than the people, IP, or real estate.
In LinkedIn’s recent acquisition of Lynda.com, data was likely the biggest asset to come along with the acquisition price.
LinkedIn’s CEO Jeff Weiner made note of Lynda.com’s extensive library of premium video as a compelling reason to buy the company, meaning that LinkedIn was after Lynda.com’s data assets to augment its professional network. Out of the $1.5 billion, it’s likely that a significant portion went toward the purchase of video data assets. http://www.information-age.com/future-data-economy-how-measure-true-value-your-data-assets-123460149/
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