I did some research on them, liked the story and small market cap so I tried it out. I sent in a $100 bucks to start an account and found it surprisingly easy. They then send a free credit card where you can spend your gold if you want. It's pretty cool technology. You can also store other precious metals and pick the country you want to store it in.
I can see the millennial generation using this if gold gets more mainstream. The older generations will always demand holding their physical gold. The generation that is growing up with out having cash and used to everything as electronic - they could really like this.
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