It's only a matter of liquidity
can a story be told that will support a promotion to make the stock liquid enough to convert and sell shares into.
the product is simply a prop. does it look believeable enough to sell stock? Remember the magic show? Is it believeable enough and cool enough to get people to part with their cash.
Otherwise they are all left only with paper
#1). You have money. Other people want it. All of it!
#2). You want easy money. So does everybody else. They'll get it, too....yours! (and all of it!)
#3). You tell yourself you're smart. You won't lose your money. Fact: Other people are smarter,