For inquiring minds, Bill Schaefer has been out of the company for quite a few months. He also doesn't own any shares. He sold the entity a long while back. One could review through their filings to confirm this: https://www.otcmarkets.com/stock/ABVG/filings
The now ABVG used to be the old SREH. It ran to over a penny before on nothing. Now with have new management and a new direction, I’ll let one guess to where this could potentially trade.
There are going to be 5 (five) Advisory Board Members, but for now, one of their Advisors (Martin Ekechukwu), is also one of the Founders of Affinity Beverage who was a big guy at Dr. Pepper, Snapple, Hersey, and more:
http://www.affinitybeverage.com/affinity-beverage-group-announces-advisory-board-formation/ …The board will consist of up to five individuals who are considered experts across various spectrums of business development. The first confirmed advisory board member is Martin Ekechukwu. Mr. Ekechuwu is a former senior brand manager at Dr. Pepper/Snapple, Hershey, Bacardi USA and founder of premium tea brand, Village Tea Company as well as boutique marketing consulting firm, WHTWRKS, Inc. “Mr. Ekechuwu will bring a wealth of brand development experience and industry insight to our team and we look forward to his involvement in the development of the Company’s new direction”, stated Janon Costley, the Company’s new Ceo. …
Very important previously released PR that all should familiarize themselves with:
https://globenewswire.com/news-release/2016/03/22/822097/0/en/Village-Tea-Company-Announces-New-Sales-Platform.html WASHINGTON, March 22, 2016 (GLOBE NEWSWIRE) -- Village Tea Company Distribution, Inc, (hereinafter the "Company") a subsidiary of Affinity Beverage Group, Inc (aka Strategic Rare Earth Metals OTC/Pink:SREH), announced a new growth platform for the Company's Village Tea Company brand of premium loose leaf tea and tea accessories, which will be an integral part of the Company’s overall 3 year growth strategy. Due to multiple requests from restaurants, hotels and major food service providers the company is expanding its distribution into hospitality and food service. Village Tea Company branded products are currently sold in retail outlets across the U.S. and Canada including Akins/Chamberlin® Natural Foods Markets, Winners® and Home Sense®, stores throughout Canada, WholeFoods Markets and many other independent specialty and grocery store retailers. The product is also available online via Amazon.
After spending the balance of 2015 completing its acquisition by Affinity Beverage Group, Inc, refining its product line and entering into new sales and distribution agreements, the company is now ready to aggressively introduce its beloved brand of premium loose leaf tea and tea accessories into the ever expanding $750+ billion U.S. Food Service and Hospitality sector, which includes full-service and limited service restaurants, fast food outlets, caterers, cafeterias, and other places that prepare, serve, and sell food to the general public for a profit, as well as outlets located within facilities that are not primarily engaged in dispensing meals and snacks, such as lodging places, recreational facilities, retail stores, medical and long term care facilities. Company CEO Janon Costley stated, “Our objective is to make Village Tea Company products available everywhere tea is offered, sold and consumed; cafe’s, restaurants, hotels, c-stores, travel plazas, arenas, convention centers, college campuses, government buildings, corporate offices etc. We want to bring a premium tea drinking experience to the masses.” To launch these efforts the Company has developed a new Food Service and Hospitality catalog that showcases key items from the Company’s existing product line as well as new items and merchandising displays specifically developed for this channel of distribution. The initial feedback to the new catalog has been amazing and the Company is currently in discussions with several potential customers interested in offering the new product line. “The Company’s founder and president Martin Ekechuwu has done a tremendous job developing the assortment and we are truly excited about the potential of this new direction to positively impact the Company’s top line growth”, stated Mr. Costley.
Village Tea Company has always prided itself in offering great tasting premium products at a great value. The company’s mission has always been to introduce the benefits of drinking loose leaf tea to the masses and not only to the truly informed and health conscious consumer. With more people looking for viable and accessible health and wellness options, the company feels that the food service and hospitality channel allows it to reach targeted consumers by creating a more direct and personal experience with our products.
In the coming months the company plans to expand its footprint even further to focus on big box, clubs, chain drug stores and grocery by developing point of sale merchandising displays, expanding its assortment of 16 count pyramid tea bag flavors, hot and cold k-cups and other related products that will help to further expand the Company into a leading health and wellness lifestyle brand distribution platform.
AI
