SRAX Enables Precision Advertising
The advertising industry has come a long way from the time of strictly vocal advertising. In antiquity, you paid someone to shout and tout your goods in the marketplace. While television, radio and print ads are of course commonplace, today’s main and most lucrative marketplace is online. This is where Social Reality, Inc. (NASDAQ: SRAX), with its advanced adtech platforms, helps companies like Procter & Gamble (NYSE: PG) and Wells Fargo (NYSE: WFC) leverage their first-party data to better tailor their marketing messages.
First-party data, what a company gets when it interacts directly with customers, can be of substantially more value than statistics provided by a third-party analytics outfit. As Christopher Miglino, CEO and co-founder of Social Reality, explained in a recent interview:
“Within SRAX (Social Reality Ad Exchange), we continue to build tools that are valuable for buyers … from a buyer perspective, we have built in lots of custom data sets … we have built in the ability for our advertisers to take their first-party data, overlay it into an environment and execute transactions against that. And our system automatically optimizes to the things that are executing well against that data.”
The ability to publish ads in newspapers, journals, magazines, blogs, websites and social media has greatly expanded the “real estate” available for advertisement, making the buy-side challenges of advertising “space” increasingly difficult.
With so many options and outlets available, it would be a Herculean task for an ad agency buyer or advertiser to communicate with every publisher to identify and execute an appropriately-placed ad. However, using SRAX, Social Reality’s real-time bidding platform, the hurried buyer has access to a universe of ad inventory.
SRAX enables the buyer to automate the purchase of online advertising by programming his preferred parameters and data sets. At the other end, the publisher who provides the inventory lays-out parameters that define that inventory. Social Reality brings them together in a manner likened to a stock exchange, acting as an intermediary between buyers and sellers of securities.
With SRAX, advertisers and buyers have enhanced precision with their targeted advertising, enabling a more efficient use of the ad budget and a reduction in ads received by the wrong demographic. As media segmentation and proliferation grows, platforms like SRAX will be the only way to navigate in what will truly be ad space.
Social Reality has developed three core platforms to deliver a complete set of marketing tools and services that create new and measurable opportunities for brands, agencies and publishers to target, reach and monetize their audiences.
For more information, visit www.SocialReality.com
