old but powerful article about OTTV potential in play...
http://www.smallcapnetwork.com/Viva-Entertainment-OTTV-Talks-Numbers-This-Thing-is-Even-Bigger-Than-We-Thought/s/article/view/p/mid/7/id/2145/
Just as a quick refresher, Viva Entertainment is the company we introduced to you back on August 4th, explaining it had created a software/platform allowing anyone to get into the over-the-top television business like Netflix and Hulu already are. Telecom service providers, media websites, universities, and pretty much anyone else can custom-build their own IPTV service, and collect subscription fees and/or ad revenue for doing so. At the time we unveiled OTTV to you, it had just landed such a deal with Oi2 Media... a Latino media group. It was going to be delivering a variety of Latino movies and shows as well as music to this segment of the market, giving them a focused offering they can't get anywhere else.
It was just one of many such possibilities available with Viva platform though. The company had mentioned colleges and hotel chains also make for natural groupings of customers that are a viable customer base.
What we didn't know at the time was the revenue potential of providing this kind of framework to any group with an existing customer base. We guessed there would be monthly royalties payable to Viva, but we didn't know how much, or how many customers were on the table. Now we know both.
My guess is that it's a negotiable figure, but in today's press release CEO Johnny Falcones company flat-out said "The main focus of the Company's distribution efforts is in licensing, where the Licensor will Pay a fee upfront based on how many subscribers they have or a subscriber projection. It also includes a monthly royalty per subscriber anywhere from $3-4 dollars recurring. In the case of a larger cable company that has 20 million subscribers paying Viva $3 dollars a month in royalties could add up to $60 million dollars a month in revenue from a single customer..."
Folks, $3 to $4 per user per month is huge. That's on par with what Facebook generates per its average U.S. user.
I'll confess I wasn't entirely sure I could believe the projected royalty numbers. After all, Netflix costs about $10 per month right now. It's tough to see any
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