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Thursday, January 19, 2017 11:03:30 AM
There are two main target groups: Strategic buyers (same type of business/industry) and financial buyers (hedge funds)
And there are two target areas: Nordic countries (most notably Sweden) and the US
The easiest group to get hold of are strategic buyers close to Tre Kronor Media's local market. We just need some coverage in the Swedish media or run a campaign aiming to find an investor for the publicly outstanding shares.
Getting hold of hedge funds in the media industry is a bit more challenging and time consuming.
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