Applied DNA Sciences Inc (APDN)

[mcsharkey]

Alrighty Lenny, got somebody from Forbes backing up your perspective. And it's a good question to put forth at the upcoming earnings. E-mail Debbie Bailey, we want the open forum discussion period to really be an open forum for retailers like us.

Here's a year old article pretty much backing you up, I think[/quote][/quote]Why Few Marketers Are Invited To Join Boards Of Directors
Jan 19, 2016 @ 12:01 AM
Kimberly A. Whitler , Contributor Opinions expressed by Forbes Contributors are their own.

In numerous conversations with Chief MOs, a common question I’m asked is: “Why aren’t more marketers invited to join boards?” In research I’ve been working on with a professor from TCU (Ryan Krause) and Columbia (Don Lehmann), we studied S&P1500 boards over a six-year period (that’s over 65,000 board member biographies) to try and understand whether marketers at the board level mattered.

The results we found indicated that boards with marketing-experienced members tended to have better total shareholder return (3 percentage point increase); the results were even stronger when the firm was in the midst of a market share decline. As somebody who studies marketing and marketers, this makes sense. Marketers are uniquely trained to understand the consumer, competitor, and external environment and translate this insight into demand generating growth (e.g., innovation, customer experience enhancement, customer loyalty improvement, etc.)...[/quote]And the <LINK to The FULL perspective piece.

I'm taking your point under consideration. Hayward does have a lot of control, and maybe it's time to put some of it with the sales force who are stuck with the product he gives them. There's HEAR/SAY evidence of that with the Borealis project over in Europe where the customer's requests for development may not be enacted upon in the lab results (and Speed's all over that).

There's an even balance too. Some of Microsoft's most notable flops (WINDOWS 8 as a recent example) were due to sales driving technology with a shortened development time to boot. You're probably familiar with these cases.

Alrighty Brother,
Appreciate you straightening me out
VR
Mike Sharkey