With the 15 MW power and heat co-generation facility Aphria's cost will be around $ 1/gramm. I would say this is unbeatable, should there be a price war going further. Aphria is already in Arizona-US next to California with nearly 1 Mio MMJ card holders: State; MMJ patients; State population; # of patients/1,000 state residents 2. Arizona 89,405 patients 6,828,065 resident 13.1% 3. California 758,607 patients 39,144,818 resident 19.4% Please see LINK: http://medicalmarijuana.procon.org/view.resource.php?resourceID=005889 How Many Legal Medical Marijuana Patients Are There in the United States?