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Saturday, January 14, 2017 3:04:06 PM
...companies have a lot of latitude as to how they assign CGS when it comes to slotting fees and co-op marketing costs...
CELH is explicit how they recognize gross and net revenues.
The trend is critical.
This I agree with 100%.
If CELH continues to post large losses with a few breakeven/low profit quarters interspersed, they will end up like JSDA and other small consumer products companies, which is to say, a P/S ratio of 1/3 that of CELH
If the growth trend remains unbroken, the gross margins should remain in tact as well, if not improve. It's one of the benefits of scale.
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