Celsius Holdings Inc (CELH)

[Greenaccountingbean]

Ha! I totally agree with you on your horizontal growth comment from a short- term to possibly medium term perspective. I'm just usually on the other side of that trade looking for retail companies pumping up sales quarter after quarter due to unprofitable initiatives solely designed to bring in sales at any cost. Eventually it will catch up with them and sales will level off and the stock will plunge. Doesn't say much for the management team as they are spending too much of their time on the wrong things. Some major retailers we all know have done that over the past 10 to 15 years and I've enjoyed riding some of them all the way down. Come to think of it I've only lost money once on one of those trades but that one is still open and I'm hoping it will turn around (down).

I'm not yet convinced about Celsius until I see more proof a sustainable demand is there. I don't think it is but time will tell. Still a lot of b1g1 or 79-99 cent sales promotions on this product. I pay little attention to the new investors. So many billionaires have made similar investments in public companies that ultimately failed I get a kick at looking back on their failures that seem so obvious now but perhaps not at the time. There are some pretty funny ones made during the internet bubble.