Celsius Holdings Inc (CELH)

[Toxic Avenger]

With $7 million in cash last quarter, it's a bit hard to understand why then need another $12 million.
If the promotion and slotting fees are as high as you suggest, they're going to be in trouble.
Though they have a ton of cash, buying market share doesn't usually work out for these small consumer companies.
If it's for expansion into China to build up inventory, that might be better.

Either way, it certainly suggests that profits and positive cash flow are a long way off.