Celsius Holdings Inc (CELH): Don't under estimate promotional costs t...

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Celsius Holdings Inc (CELH)

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Greenaccountingbean

Re: NewJerichoMan post# 5684

Friday, 01/13/2017 6:13:44 PM

Friday, January 13, 2017 6:13:44 PM

Don't under estimate promotional costs to get and keep the product on the shelves. That is often a huge investment for beverage companies until the demand takes off. Can't speak to China but I believe the US sales to be disappointing going forward. They will need to spend a lot of money to keep this product on the shelves.

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