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Re: Johnny Salt post# 12425

Friday, 01/13/2017 3:32:22 PM

Friday, January 13, 2017 3:32:22 PM

Post# of 26773
Johnny Salt, You do see I answered Lakefun, and disagree with your assessment that the proxy is bad news.

Dilution was meaningless at .0016% of the O/S over a 100 day period. Moreover, we expect it to happen. The S3 raises equity that ROX invests primarily in inventory and advertising. Investors can factor that in ahead of time. In fact, you should expect another S3 when the current one expires.

As far as the compensation plan: I want the insiders working at the company to be well compensated and retained. Management stability has never been a problem like it can be at other companies.

Don't forget, very few of those shares are actually granted as compensation for services such as the director grants in lieu of cash. Of the original 10 million, they still have a long way to go towards maxing that out. Raising the amount available is prudent. The overwhelming number of those shares are granted as options the executives have to buy/pay for.

As long as they don't flip them to profit, they are buying and holding for a big payday just like the rest of us. These executives never sell. They only buy and hold.
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