Tesla Inc (TSLA)

[The Madhouse Monster]

"Maybe it's our perspective informed from the vehicle side, but as Carla Peterman, one of the commissioners here in the California [Public Utilities] Commission likes to say, electric vehicles are the gateway device for energy literacy. Everybody can tell you what the price of gas is for their conventional car -- and almost nobody can tell you what the marginal price of electricity is that they pay in their home. But, when they switch over to an electric vehicle, guess what? They know exactly what rate tariff they're on, they know exactly what their options are available to them, and they start to take on these other activities like energy efficiency and solar and other stuff. I think with that sort of mind shift, you do get people who want just an easy, reliable, integrated experience."