NewAge Inc (fka NBEVQ) (NBEVQ)

[NewJerichoMan]

New Soft DRINK Bar Lands in Times Square

Found this article interesting. This "DRINK" facility is more female entrepeneur-centric rather than health-centric. But I think it shows just how fertile the emerging beverage market is right now.

If you stand at the top of the ruby red staircase that sits in the center of New York City’s Times Square and look out into the city, it can be overwhelming to witness the river of people that flows through that relatively small corner of the world every day. So much foot traffic, so many hands. If you look closely at those hands, the hands of the tourists, the business people, the theatergoers, they’re often clutching a drink: a coffee cup here, a soda bottle there, and lots of water. If you’re an entrepreneur it’s like a dream — your product there on sale for thousands of people from around the world right in the heart of Manhattan.

Now, 20 small American beverage brands are sharing that dream there in the hub with the launch of DRINK, a first-of-its-kind non-alcoholic beverage bar located inside the flagship American Eagle Outfitters store located at the intersection of W 46th St. and Broadway in New York City.

http://www.bevnet.com/news/2017/new-soft-drink-bar-lands-times-square