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Re: TrendTrade2016 post# 182

Tuesday, 01/10/2017 5:28:52 PM

Tuesday, January 10, 2017 5:28:52 PM

Post# of 1631
I am glad you raised this point, as that is the perception of Bluetooth particularly when compared to Wi-Fi. So let me clarify why we went down the Bluetooth path when the rest are spending billions on Wi-Fi.

In regard to Speed, you can pair your laptop to your phone via Bluetooth and surf the net at up to 2 Mbps and up to 36Mbps with BT3. You can stream music at better quality than Spotify and voice at better quality than VOIP.

The reason this is possible is quality of data transmission not quantity. Bluetooth has dedicated profiles custom built for each type of service (38 in total)

Bluetooth Profiles

Wi-Fi only has the one transmission format TCP/IP, which is classified as a lossy protocol. i.e. the more you transmit the more data you loose and the more it has to re transmit. As it was conceived to send data down cables when you transit over Wi-Fi the data loss increases due to interference and adding a satellite into the mix makes it even worse. So the theoretical transmission speed to an aircraft versus the actual passenger experience can vary dramatically.

What we developed is our own Bluetooth characteristic optimised for aircraft networks and satellites. The justification was all our communications and all modern communication platforms are short burst data, including Email, SMS, IM, Google, Twitter, Banking, News, Booking, Billing, Weather and the back end of all Social Networks.

The end result is an aircraft platform that is up to 90% cheaper than Wi-Fi and does not have the certification/installations complexities of Wi-Fi, plus is up to 98% more data efficient which directly translates to user cost.

As only 6% of passenger are prepared to pay for Wi-Fi ( GOGO Inc 10K Filing)

GOGO Inc 10K filing

That tells us the other 94% expect it for free or regard it as to expensive.

As Wi-Fi has been available since 2010 and only 18% of airlines now have it, that also tells us cost is the issue.

airlines with WiFi

When people move they communicate in short burst, no more so than today’s generation and that’s where we see the future of communication in aircraft. When compared to on the ground the cost of satellites will always be expensive, so that's why we believe optimised custom protocols for short burst interfaces are the ideal solution in the aircraft environment.

Our solutions are not for everyone, but the industry needs a low cost alternative. We have been able to prove it with corporate jets, the military seems to think it has potential, so the challenge now is to translate it to airlines.

Hope that helps clarify why Bluetooth.

Regards
Ron Chapman – President
ASIP Tech Inc.