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MassRoots Launches Update to iOS Mobile Application and Geo-Targeted Native Advertisements

New features will accelerate growth and focus on compliance

DENVER, January 10, 2016 -- MassRoots, Inc. (OTCQB:MSRT), one of the leading technology platforms for the cannabis industry, announced today that the Company has launched an update to iOS mobile application, available through the Apple App Store.

New features include:

Geo-targeted native advertisements in MassRoots’ local, buds and global feeds, enabling businesses to target advertisements to cannabis consumers in their local area.

In depth strain and product pages with high quality photos and descriptions, enabling users to learn about their favorite strains and products and see what fellow enthusiasts have to say about them.

Revamped reporting and content screening mechanisms, in addition to an enhanced geo-fence, to ensure MassRoots remains in compliance with state cannabis regulations and the Cole Memorandum.

“Management believes that this update offers cannabis consumers the easiest way to find the best products at their local dispensary,” stated MassRoots CEO Mr. Isaac Dietrich. “The Company prides itself on our ability to leverage new technology in order to better serve the regulated cannabis industry. We look forward to continuing to introduce new features to our mobile applications to increase user engagement and drive revenue growth.”

This information does not constitute an offer to sell or a solicitation of an offer to buy securities or assets of MassRoots. All information presented herein with respect to the existing business and the historical operating results of MassRoots and estimates and projections as to future operations, the success of events that we are attending, and other information, is based on materials prepared by the management of MassRoots and involve significant elements of subjective judgment and analysis which may or may not be correct. While the information provided herein is believed to be accurate and reliable, MassRoots makes no representations or warranties, expressed or implied, as to the accuracy or completeness of such information. In furnishing this information, MassRoots reserves the right to amend or replace some or all of the information herein at any time and undertakes no obligation to provide the recipient with access to any additional information.

Forward-looking Statements:
Certain matters discussed in this announcement contain statements, estimates and projections about the growth of MassRoots' advertising business, partnerships, and our related business strategy. Such statements, estimates and projections may constitute forward-looking statements within the meaning of the federal securities laws. Important factors that could cause our actual results to differ materially from those anticipated by the statements made herein include, among others, the success of our advertising initiatives, the continued growth and engagement of our user base, our ability to work with partners of the Company, and unforeseen technical or other problems or issues that could affect the performance of our products or our business. Further information on our risk factors is contained in our filings with the SEC, including the Amendment to our Registration Statement on Form S-1 filed with the SEC on August 9, 2016. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. Any forward-looking statement made by us herein speaks only as of the date on which it is made. MassRoots undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. The recipient of this information is cautioned not to place undue reliance on forward-looking statements.


Our mailing address is:
MassRoots
1624 Market St
Ste 201
Denver, CO 80202