Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

There are two ways to invest:

(a) speculation, based on historical charts, momentum, PR ability, etc.

(b) investment thesis, based on business opportunities for a company's value proposition and believed opportunities to capitalize given marketing position, management team, and financial capability.

I can't comment on your view of the speculative opportunity.

Certainly, the company has announced multiple Q1 initiatives which have been well received but unfortunately have not come to BCCI's financially successful fruition (Pennsylvania mall stores with BOMC Partners and white coffee (with Amazon and Mexico) come to mind). Who is to say that history will not repeat itself with respect to the announcement and market reaction.

But, with losses 3x revenue over the past few years and no published financials since Q1 2016, investing on an 'investment thesis' basis is not likely to be a winning proposition.