While I don't like the way this trades, to be fair, it has had 2 good runs in just a few months .12 - .50 and .25 - $1.25.
You could have basically bought all day @ .25 when this was SMFI and sold prob all day as NULF @ .50+. So in that sense if I saw Fred Luke Sr or Jr involved in another stock, presuming I could get in early, I'd buy that without question.
Long term investing is another story, the Lukes do not have a good long term track record at all, Nona Morelli/NuOasis Resorts was not kind to shareholders, folks lost everything there. GACR was also a disaster, though there was some early opportunities to make money, long term though not good.