$nBEV's puny market cap in comparison to the Majors. First numerically - huge chasm between ~$100M valuation versus $1B+ http://i.imgur.com/O32i0Lw.jpg Second visually - $KO's market cap is over 10x larger than Dr. Pepper Snapple, and nearly 2,000 times larger than $nBEV's. :-) http://i.imgur.com/ZX0FdfJ.jpg