Emblem Cannabis (EMC)

[growacet]

My take.................

I think its just that the market is undecided right now....there isn't enough history to draw any TA based conclusions, not from my point of view...need to have at least 50 days worth of trading and we've only had 10.

Up to December 15th we can see how the bears played it, borrowing almost 500K and re-selling them into the market. Obviously that's going to have an impact on the PPS. The next update will come out early in January, on the 5th or 6th after the bell and that will tell us how many were short up to the 30th of December. We'll have a better idea at that point if bears were covering, borrowing more or standing pat.

Ultimately it all boils down to investor sentiment....look back on TSLA back in 2012 and 2013: http://www.gurufocus.com/ownership/TSLA

According to the data if you pull up the 5 yr chart TSLA had short interest up around 50% (sometimes higher, sometimes lower) back in 2012. Hard to argue with the rationale, they were losing 100s of millions each quarter and were diluting to boot. But obviously investor sentiment wasn't swayed...I remember back then there were lots of articles trashing Tesla, and lots of bull board and social media bashing. It didn't matter though....the PPS still took off in the ensuring years, going from $30 to $40 up to $100, $200....even close to $300

EMC though, I think their path to profitability should be much shorter....and having an experienced Pharma CEO helps, especially one who ran a company the size of Purdue with annual revenues in the billions.

But there are still risks, its going to be a competitive marketplace....and just on the share price side, bears could raid another few hundred thousand and re-sell them into the market in hopes of trashing the PPS with the hope of demoralizing longs.

And if that doesn't work there are other avenues to influence investor sentient...SA and MF writers can be engaged to do hatchet pieces, maybe something even more mainstream....in journalistic circles they call it the dark side.

Gonna be fun either way....