Zynga Inc (ZNGA)

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ZNGA: (DAWN OF TITANS, DOT) MONETIZATION,MUCH STRONGER THAN ANYTHING WE'VE MADE





"WE'RE SEEING VERY STRONG MONETIZATION, MUCH STRONGER THAN ANYTHING WE'VE MADE," REIL SAID IN AN INTERVIEW. "STRONGER THAN ANY OTHER ZYNGA GAME."

... PAY HIGHER TO THE COMPANY...

...OTHER GAME MAKERS ARE ALSO WATCHING ZYNGA'S...

...A NEW GENERATION OF MOBILE TITLES THAT CAN TAKE ON GAMES DESIGNED FOR SONY'S PLAYSTATION AND MICROSOFT'S XBOX CONSOLES.

...YOU DON'T HAVE TO PAY $60 " FOR A CONSOLE TITLE...

...IT CATERS TO A NEW LEAGUE OF CUSTOMERS,..

... MAKE IT EASIER FOR PLAYERS TO COMMUNICATE WITH EACH OTHER...




A TRULY EXCEPTIONAL ACTION STRATEGY GAME — WHICH IS IMMEDIATELY APPARENT IN THE GRAND SCALE OF DAWN OF TITANS IN TERMS OF BOTH GRAPHICS AND GAMEPLAY.



by Aldrin Calimlim
December 8, 2016

Developed by NaturalMotion, the Zynga-owned studio behind CSR Racing and Clumsy Ninja, Dawn of Titans is an action strategy game in which players lead Titans into battle with vast armies of soldiers. To that end, players build their kingdoms and raid and capture those of other players. Amazing graphics and effects help immerse players into the game’s breathtaking, if forbidding, world of wonder and warfare.
In Dawn of Titans, players must build their own kingdoms by upgrading structures and lands. At the same time, they must recruit and train troops with which to defend their territories against attackers and to invade neighboring territories. And as they progress, so as to further expand their domains, they also have to take part in battles with the help of the Titans.


Dawn of Titans
NaturalMotion Games Limited

Build
Dawn of Titans lets players become rulers of their own kingdoms. As such, they can increase their structures and broaden their lands. In addition, they can raid and capture enemy territories using their invading troops.
Battle
Dawn of Titans has players engaging in battles to extend the reach of their empires. To emerge victorious, they have to recruit, train, equip, and control thousands of warrior troops.
BECOME LARGER THAN LIFE
TO HELP IN THE CONQUEST OF BATTLES, DAWN OF TITANS LETS PLAYERS ENLIST THE AID OF THE TITULAR LARGER-THAN-LIFE BEINGS. THE TITANS, WHO TAKE THE FORM OF HUMAN-LIKE ENTITIES OF VARIOUS SIZES AND GENDERS AND WHO POSSESS DIFFERENT SKILLS AND ATTRIBUTES, BELONG TO FIVE FACTIONS: HUMAN, UNAK, ELITHEN, MOSSMANE, AND RAGNAR. PLAYERS CAN UNLOCK MORE ADVANCED TITANS BY EARNING EXPERIENCE POINTS IN BATTLE AND UPGRADE TITANS THROUGH POWER FUSION.
Get

Dawn of Titans

Dawn of Titans is noted for spending close to two years in soft-launch mode. While that might suggest that serious issues were encountered during the game’s prerelease stages, we’d like to believe that it had more to do with the developer’s desire to put out A TRULY EXCEPTIONAL ACTION STRATEGY GAME — WHICH IS IMMEDIATELY APPARENT IN THE GRAND SCALE OF DAWN OF TITANS IN TERMS OF BOTH GRAPHICS AND GAMEPLAY.

Compatible with iPhone, iPod touch, and iPad, Dawn of Titans is available now on the App Store for free, with in-app purchases offered for in-game currency.

Source:
appadvice.com/post/dawn-of-titans/731191







ZYNGA TURNAROUND HINGES ON EPIC BATTLES BEING PLAYED ON PHONES
CHRISTOPHER PALMERI, (C) 2016, BLOOMBERG(C) 2016, BLOOMBERG




Arvan is a Thor-like giant with flowing blond hair, a breast plate and flaming axes in each hand.
Zynga investors are counting on him and other ferocious characters in Dawn of Titans to reverse years of losses and help the video-game designer regain its growth trajectory. The goal is to establish a new generation of mobile titles that can take on games designed for Sony's PlayStation and Microsoft's Xbox consoles.
"If Dawn of Titans proves to be a hit, ZYNGA STOCK WILL likely GO HIGHER and it will validate their new strategy," said Michael Olson, an analyst with Piper Jaffray Cos. in Minneapolis who is neutral on the stock. "This is a game that, as they continue to reduce the number of titles, has increasing importance."

More than two years in the making, Dawn of Titans launches Thursday as a free download for Apple and Android-based phones and tablets. Players can command armies of archers, soldiers and superhuman titans in epic battles across a Medieval landscape.
While the game is free, Zynga is hoping PLAYERS WILL PAY ANYWHERE FROM 15 CENTS TO $10 TO SPEED UP CONSTRUCTION OF THEIR CASTLES OR BUY A TITAN. EARLY VERSIONS OF THE GAME, ALREADY AVAILABLE, SUGGEST THEY WILL, ACCORDING TO TORSTEN REIL, CHIEF EXECUTIVE OFFICER OF ZYNGA'S NATURALMOTION SUBSIDIARY, which designed Dawn of Titans.

"WE'RE SEEING VERY STRONG MONETIZATION, MUCH STRONGER THAN ANYTHING WE'VE MADE," REIL SAID IN AN INTERVIEW. "STRONGER THAN ANY OTHER ZYNGA GAME."

Zynga needs a hit. The San Francisco-based company pioneered the business of social games on Facebook.com with early successes such as FarmVille and Words With Friends. The company has had less luck with the transition to mobile devices, where a few big games such as Activision Blizzard Inc.'s Candy Crush have dominated and new ones rise and fall as fast as you can say Kim Kardashian: Hollywood, a title from Glu Mobile Inc.
Frank Gibeau, who took over as CEO of Zynga in March from co-founder Mark Pincus, has been employing a "fewer, bigger, better" strategy to boost results by focusing on a smaller number of higher-quality releases. It's a strategy used by Gibeau's previous employer, video-game maker Electronic Arts, to increase sales and profit. Zynga lost $41.7 million in the most recent quarter. Sales fell 6.8 percent to $182.4 million.
The company has struggled to deliver, according to Olson. The new version of Empires & Allies, released in May, has suffered declining use. Since its June debut, CSR Racing 2, a drag racing title that's also from NaturalMotion, has from bounced from No. 13 to No. 57 and back to No. 22 in Apple apps game downloads, according to Olson.
The company paid $527 million in 2014 for NaturalMotion, a British software company. The unit has been using its design tools, previously applied to more intricate console-based games, to make Dawn of Titans, according to Reil. That lets users of newer phones see details such as flowing waterfalls, clouds and shadows behind even the tiniest characters.
"THESE NEW DEVICES ARE SO POWERFUL," REIL SAID. "YOU DON'T HAVE TO PAY $60" FOR A CONSOLE TITLE.
Zynga has learned from the beta tests to put the popular titans front and center in the game and to make it easier for players to communicate with each other so they can form alliances and defeat common enemies, Reil said.
Dawn of Titans appeals to a different customer than other Zynga titles, such as its poker and slot machine games. While that makes it harder for the company to cross-PROMOTE TITANS IN ITS OTHER GAMES, IT COULD TAKE SALES FROM RIVALS, ACCORDING TO MICHAEL PACHTER, AN ANALYST WITH WEDBUSH SECURITIES IN LOS ANGELES WHO RATES THE STOCK A BUY. The game could generate more than $25 million in revenue per quarter, starting next year, he said, with even better results possible.

OTHER GAME MAKERS ARE ALSO WATCHING ZYNGA'S EFFORT.
"It would certainly be a boon for the company if they can make that game work," said CHRIS DEWOLFE, CEO OF JAM CITY, A SOCIAL GAME MAKER IN CULVER CITY, CALIFORNIA. "IT FEELS LIKE THEY'RE ON somewhat of A COMEBACK."
Copyright © 2016, Chicago Tribune

Source:

http://www.chicagotribune.com/news/sns-wp-blm-zynga-3f257ece-bd3f-11e6-ae79-bec72d34f8c9-20161208-story.html





Dawn of Titans Launched for Android, iOS; Critical for Zynga Turnaround

Christopher Palmeri, Bloomberg, 09 December 2016
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Arvan is a Thor-like giant with flowing blond hair, a breast plate and flaming axes in each hand.
Zynga investors are counting on him and other ferocious characters in Dawn of Titans to reverse years of losses and help the video-game designer regain its growth trajectory. THE GOAL IS TO ESTABLISH A NEW GENERATION OF MOBILE TITLES THAT CAN TAKE ON GAMES DESIGNED FOR SONY'S PLAYSTATION AND MICROSOFT'S XBOX CONSOLES.
"If Dawn of Titans proves to be a hit, Zynga stock will likely go higher and it will validate their new strategy," said Michael Olson, an analyst with Piper Jaffray Cos. in Minneapolis who is neutral on the stock. "This is a game that, as they continue to reduce the number of titles, has increasing importance."
More than two years in the making, Dawn of Titans launches Thursday as a free download for Apple and Android-based phones and tablets. Players can command armies of archers, soldiers and superhuman titans in epic battles across a Medieval landscape.
While the game is free, Zynga is hoping players will pay anywhere from 15 cents to $10 to speed up construction of their castles or buy a titan. Early versions of the game, already available, suggest they will, according to Torsten Reil, chief executive officer of Zynga's NaturalMotion subsidiary, which designed Dawn of Titans.

"WE'RE SEEING VERY STRONG MONETIZATION, MUCH STRONGER THAN ANYTHING WE'VE MADE," REIL SAID IN AN INTERVIEW. "STRONGER THAN ANY OTHER ZYNGA GAME."
Zynga needs a hit. The San Francisco-based company pioneered the business of social games on Facebook.com with early successes such as FarmVille and Words With Friends. The company has had less luck with the transition to mobile devices, where a few big games such as Activision Blizzard Inc.'s Candy Crush have dominated and new ones rise and fall as fast as you can say Kim Kardashian: Hollywood, a title from Glu Mobile Inc.
Frank Gibeau, who took over as CEO of Zynga in March from co-founder Mark Pincus, has been employing a "fewer, BIGGER, BETTER" STRATEGY TO BOOST RESULTS BY FOCUSING on a smaller number of HIGHER-QUALITY RELEASES. IT'S A STRATEGY USED BY GIBEAU'S PREVIOUS EMPLOYER, VIDEO-GAME MAKER ELECTRONIC ARTS, TO INCREASE SALES AND PROFIT. Zynga lost $41.7 million in the most recent quarter. Sales fell 6.8 percent to $182.4 million.
The company has struggled to deliver, according to Olson. The new version of Empires & Allies, released in May, has suffered declining use. Since its June debut, CSR Racing 2, a drag racing title that's also from NaturalMotion, has from bounced from No. 13 to No. 57 and back to No. 22 in Apple apps game downloads, according to Olson.
THE COMPANY PAID $527 MILLION (ROUGHLY RS. 3,562 CRORES) IN 2014 FOR NATURALMOTION, A BRITISH SOFTWARE COMPANY. The unit has been using its DESIGN TOOLS, PREVIOUSLY APPLIED TO MORE INTRICATE CONSOLE-BASED GAMES, TO MAKE DAWN OF TITANS, according to Reil. That lets users of newer phones see details such as flowing waterfalls, clouds and shadows behind even the tiniest characters.
"THESE NEW DEVICES ARE SO POWERFUL," REIL SAID. "YOU DON'T HAVE TO PAY $60 " FOR A CONSOLE TITLE.
ZYNGA HAS LEARNED FROM THE BETA TESTS TO PUT THE POPULAR TITANS FRONT AND CENTER IN THE GAME AND TO MAKE IT EASIER FOR PLAYERS TO COMMUNICATE WITH EACH OTHER SO THEY CAN FORM ALLIANCES AND DEFEAT COMMON ENEMIES, Reil said.
DAWN OF TITANS APPEALS TO A DIFFERENT CUSTOMER than other Zynga titles, such as its poker and slot machine games. While that makes it harder for the company to cross-promote Titans in its other games, IT COULD TAKE SALES FROM RIVALS, ACCORDING TO MICHAEL PACHTER, AN ANALYST WITH WEDBUSH SECURITIES IN LOS ANGELES WHO RATES THE STOCK A BUY. THE GAME COULD GENERATE MORE THAN $25 MILLION IN REVENUE PER QUARTER, starting next year, he said, with EVEN BETTER RESULTS POSSIBLE.
OTHER GAME MAKERS ARE ALSO WATCHING ZYNGA'S EFFORT.
"It would certainly be a boon for the company if they can make that game work," said Chris DeWolfe, CEO of Jam City, a social game maker in Culver City, California. "It feels like they're on somewhat of a comeback."
© 2016 Bloomberg L.P.
Tags: Zynga, FarmVille, Apps, Gaming

Source:

http://gadgets.ndtv.com/apps/features/dawn-of-titans-launched-for-android-ios-critical-for-zynga-turnaround-1635849








ZYNGA INC (NASDAQ:ZNGA) LAUNCHES DAWN OF TITANS
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Zynga Inc (NASDAQ:ZNGA) announced launching its new battle game, Dawn of Titans, across the world. The new generation Action Strategy game is developed by NaturalMotion, company’s in-house UK based studio. The game is now available through download on Androiod and iOS devices. It can be downloaded through Google Play & App Store on iPad and iPhones.
Relying on video game’s protagonist for reviving losses
Arvan is more or less like the lead of Dawn of Titans, and is a giant creature like Thor. So, is Zynga relying on him for recovering its losses? Probably, because ferocious characters in a video game are known to turn around the tables for the game developers! The company has been suffering losses in the recent past and Arvan seems to be the only bet right now.
ZYNGA, AT THIS POINT OF TIME, TARGETS AT CREATING ITS TITLES THAT CAN COMPETE WITH THE GAMES developed for Xbox and Playstation.
Analysts believe the same. If the ZYNGA TITLE PROVES TO BE A HIT AMONG THE CROWD, ITS STOCK is most likely to SOAR HIGHER. With the increased number of titles, a singular game starts gaining attention.
Title is free with paid benefits
The company says that the title has been made free as of now. Going forward, if a user wants to create a better castle in the game or wishes TO PURCHASE NEW TITANS, HE/SHE WILL HAVE TO SHELL OUT ANYWHERE FROM 15 CENTS TO $10 AMOUNT. Though the amount seems lesser, but IT IS EXPECTED THAT THE SMALLER AMOUNTS WILL most likely PAY HIGHER TO THE COMPANY.
Zynga, at this point of time in its business, is looking for a hit. Who knows? Probably, this could be the one. Nevertheless, the company right now, has no alternative, but to rely on its new title for reinstating its hope for better revenue and business. THE GAME IS SEEN AS A BETTER BET BECAUSE IT CATERS TO A NEW LEAGUE OF CUSTOMERS, subsiding slot machine and poker players.

Source:

http://www.financialstrend.com/zynga-inc-nasdaqznga-launches-dawn-of-titans-24787.html